In 1975, Ron Burgundy (Will Ferrell) is the famous and successful anchorman for San Diego's KVWN-TV Channel 4 Evening News. He works alongside his friends on the news team: fashion-oriented lead field reporter Brian Fantana (Paul Rudd), sportscaster Champion "Champ" Kind (David Koechner), and a "legally retarded" chief meteorologist Brick Tamland (Steve Carell). The team is notified by their boss, Ed Harken (Fred Willard), that their station has maintained its long-held status as the highest-rated news program in San Diego, leading them to throw a wild party. Ron sees an attractive blond woman and immediately tries to hit on her. After an awkward, failed pick-up attempt, the woman leaves.